It is believed that the new Nokia Ace ads might provide a much needed push to the mobile phone recycling.
Microsoft plans to spend in excess of £63.9 million on the new advertising campaign. The campaign will be launched along with the Nokia Ace. Experts are of the opinion that this move will encourage many people to go in for mobile for recycling. It is commonly noticed that launch of such new phones lead to a push in recycling. Many people start looking for options to dispose their old phones and mobile phone recycling provides them with the much needed answer. What more, it even fetches them some handy cash.
Nokia Ace will hit the shelves in March this year and its marketing campaign will begin a little earlier to ensure that buyers become aware of its arrival. Microsoft plans to push the Windows Phone option and will sell the Nokia in US at AT&T. The phone will be officially launched in the UK a short while after the US launch.
Microsoft presently owns a 5.4% market share that is comparatively much lesser than the 46.3% market share that the Android platform enjoys. This major difference is the reason why Microsoft wants to launch the new campaign at the electronics show in Las Vegas. In addition, the campaign aspires to encourage more people to opt for mobile phone recycling. It provides a great way to make some handy cash that can be used towards the purchase of the new phone.
Tags: Mobile phone, Nokia, Recycle
